Privacy Policy

AppMetricsKit is a privacy-first mobile app analytics product operated by AppSurge, Belgium ("AppSurge," "we," "us," or "our"). This policy explains the data our platform and SDKs handle on behalf of the app developers, companies, and agencies who use us (our "Customers"), and the data we collect about the Customers themselves.

Our privacy promise

• AppMetricsKit is designed to avoid collecting personal dataabout end users of our Customers' apps.
• Our SDKs hash identifiers on devicebefore any data leaves the user's phone.
• When coarse geography is enabled, we discard IP addresses after deriving an approximate country/region and never store the raw address.
• Our SDKs provide guardrails to reduce accidental capture of personally identifiable information (PII), including on-device lint warnings and payload allow/block lists.

Data we are designed never to receive

Our SDKs and ingest pipeline are built to detect and reject the following from event payloads:

• Email addresses
• Phone numbers
• Raw names
• Advertising identifiers (IDFA / GAID)
• Raw account identifiers
• Precise GPS coordinates
• Payment card data

If such values are detected at ingest, they are redacted or rejected according to the Customer's configuration, and a privacy finding is recorded so the Customer can fix their instrumentation.

Analytics data we process for Customers

On behalf of Customers we process pseudonymous event data such as event names, hashed anonymous user IDs, session IDs, app version, OS version, device model, locale, timezone, and non-identifying numeric values. Customers control retention according to their plan and may delete app or organization data through the product where those controls are available.

Account data we collect about Customers

To operate the service we collect the name, email, and authentication identity of Customer team members (via our identity provider), along with organization and billing metadata. Payments are processed by a third-party payment processor; we do not store payment card numbers.

Data sharing

We do not sell personal data. We share data only with subprocessors required to run the service, such as hosting, authentication, payments, email delivery, monitoring, and optional revenue integrations, under appropriate data-processing terms.

Children's privacy

AppMetricsKit is a developer tool and is not directed to children. We do not knowingly collect personal information from children.

Changes

We may update this policy from time to time. Material changes will be communicated to Customers by email or in-app notice.

Contact

Questions about this policy or privacy requests? Email support@appmetricskit.com.